FLDRN Welcomes the “Go the Extra Mile Campaign,” and the Support of So Many, including Dr. Oz
April 4th, 2013 by Rob Kochik
Great news about a DMV PSA campaign that centers on Dr. Mehmet Oz, host of The Dr. Oz Show.
Finger Lakes Donor Recovery Network is very excited to inform you that the New York State Department of Motor Vehicles (DMV) has launched a public service campaign featuring well-known, two time Emmy Award-winning heart surgeon and popular television personality Dr. Mehmet Oz, host of The Dr. Oz Show.
The PSAs are components of the DMV’s “Go the Extra Mile, Become an Organ Donor” campaign and will run statewide on both television and radio during National Donate Life month in April.
The PSAs were entirely funded by financial contributions and produced by Dr. Oz who donated his time and the time of his production company.
One of the objectives of the campaign is to increase the number of people enrolled in the New York State Donate Life Registry.
Throughout my years as a surgeon in New York, I’ve performed hundreds of life-saving heart transplants. But I’ve also seen countless lives lost because we couldn’t get the organs needed. — Mehmet Oz, MD
Dr. Oz has also acknowledged his background as a heart transplant surgeon:
“Throughout my years as a surgeon in New York, I’ve performed hundreds of life-saving heart transplants. But I’ve also seen countless lives lost because we couldn’t get the organs needed to perform these miraculous operations.”
Assemblyman Felix W. Ortiz issued a statement welcoming the “Go the Extra Mile, Become an Organ Donor” campaign:
“As we kick off April, National Donate Life month, I am proud to commend the Department of Motor Vehicles and Dr. Mehmet Oz for launching a campaign to increase awareness and encourage enrollments in the New York State Donate Life Registry. Organ donation has always been an issue near and dear to my heart; I have championed Lauren’s Law, a legislation that asks driver’s license applicants to complete the section of the application that pertains to the organ donor registry.”
So, with the help of Mr. Cuomo and other elected officials, the DMV, the PSAs’ financial supporters and Dr. Oz—whose celebrity presence is so important—FLDRN hopes that some of the myths that surround organ donation will finally be put to rest and that New Yorkers will add their names to the New York State Donate Life Registry.
Remember, all New Yorkers age 18 and older are encouraged to register to be an organ donor, regardless of medical history. You’re never too old!
Check out the public service announcements online at MyDMV and sign up to be an organ donor.
Rob Kochik is the executive director of the Finger Lakes Donor Recovery Network.