VIDEO: New Finger Lakes Advertising Campaign – “Pass Life On”
January 21st, 2015 by Nancy Ryan
The Greatest Person Never Known
January 21, 2015 — When someone in need receives an organ, not only is their wait over. Their new life can begin. Organ donors can save up to eight people—and impact countless more.
“Pass Life On” is a new advertising campaign to promote organ donation registration in the Finger Lakes region of New York. The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, have launched the new campaign, while Rochester advertising agency Brand Cool lent their creative services.
The campaign features beautiful scenes and actions that coincide with a heartfelt address about “The Greatest Person Never Known,” which is what an organ donor is to someone waiting for a transplant.