Following Syracuse News Conference, More Media Exposure for “Pass Life On” Campaign
February 17th, 2015 by Nancy Ryan
“Pass Life On,” the new public service campaign to promote organ donation in the Finger Lakes Donor Recovery Network’s service area, continues to receive a positive reaction from local media.
Following a news conference at Upstate University Hospital, media outlets in the Syracuse region shared with their audiences the critical need for organ donors.
The current Pass Life On video and print campaign is “The Greatest Person Never Known.”
It celebrates the lives of people who were organ, eye and tissue donors. At the same time, it promotes the belief that life must be lived to the full — a philosophy that applies to everyone and that is even more strongly felt by organ transplant recipients.
The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, launched the campaign to save lives. Marketing agency Brand Cool was responsible for creating “The Greatest Person Never Known” theme.
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Karen Kline’s 12-year-old daughter, Kelly developed heart failure in her sleep. She recalls doctors doing what they could, but Kelly was on life support and her body began to shut down. It wasn’t until that moment she and her husband had considered organ donation.
“My husband and I had never talked about it because you never think about your child dying before you,” said Kline. After much discussion with her husband and children they decided Kelly would be an organ donor. “Kelly ended up helping three adults in New York State,” said Kline.
That was 16 years ago. Now Karen Kline is an advocate for organ donation. …A new ad campaign hopes to get more people to elect to be organ donors. The ads refer to a donor as “The Greatest Person Never Known.”
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“We really wanted to speak to those people; that is probably 80 percent or more of the population who really are positively inclined toward joining the organ donor registry and say to them, ‘You have the power to make life begin again,’ but only if you take action now,” said Todd Butler, Ad Council of Rochester President and CEO.
That point has helped Carol Johnson heal after her 17-year-old son Kenneth died from meningitis. His kidneys and liver helped three people on the transplant list.