bLifeNY Campaign Has Campus Focus

Campaign seeks to bring about understanding and enthusiasm for organ donation through science, social media, community engagement, and creativity.

Finger Lakes Donor Recovery Network is partnering with The University of Rochester’s Transplant Program to develop and promote an exciting, new initiative. bLifeNY is a grassroots organ donation awareness group founded by Drs. Mark Orloff and Chris Barry at the University of Rochester Medical Center. Members include high school, college, and medical students, transplant professionals, and transplant advocates in the community. The primary aim is to increase awareness of organ donation and transplantation through creative venues and personalized education.

bLifeNY welcomes and seeks out opportunities to cooperate with and share information with other organ donation organizations both locally and nationally. We endeavor to engage in “academic social activism” to bring about understanding and enthusiasm for organ donation through science, social media, community engagement, and creativity.

Currently, bLifeNY – UR and bLifeNY – RIT are actively promoting awareness about organ donation on their campuses. Several other local campuses are also interested in creating bLifeNY chapters and Finger Lakes Donor Recovery Network will work closely with these endeavors as well.