Changing Lives Through Organ Donation
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News & Views

Following Syracuse News Conference, More Media Exposure for “Pass Life On” Campaign

February 17th, 2015 by Finger Lakes Donor Recovery Network

“Pass Life On,” the new public service campaign to promote organ donation in the Finger Lakes Donor Recovery Network’s service area, continues to receive a positive reaction from local media.

Following a news conference at Upstate University Hospital, media outlets in the Syracuse region shared with their audiences the critical need for organ donors.

The current Pass Life On video and print campaign is “The Greatest Person Never Known.” It celebrates the lives of people who were organ, eye and tissue donors. At the same time, it promotes the belief that life must be lived to the full — a philosophy that applies to everyone and that is even more strongly felt by organ transplant recipients.

The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, launched the campaign to save lives. Marketing agency Brand Cool was responsible for creating “The Greatest Person Never Known” theme.


 

Syracuse (WSYR-TV): An Organ Donor Could Save 8 Lives, #passlifeon Campaign Shares Stories

Pass Life On organ donation campaign

Karen Kline’s 12-year-old daughter, Kelly developed heart failure in her sleep. She recalls doctors doing what they could, but Kelly was on life support and her body began to shut down. It wasn’t until that moment she and her husband had considered organ donation.

“My husband and I had never talked about it because you never think about your child dying before you,” said Kline. After much discussion with her husband and children they decided Kelly would be an organ donor. “Kelly ended up helping three adults in New York State,” said Kline.

That was 16 years ago. Now Karen Kline is an advocate for organ donation. …A new ad campaign hopes to get more people to elect to be organ donors. The ads refer to a donor as “The Greatest Person Never Known.”

READ MORE–SEE THE VIDEO

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Time Warner Cable News, Central New York: New Ad Campaign Hopes to Get More Organ Donors

Pass Life On organ donation campaign

A new ad campaign hopes to get more people to elect to be organ donors. The ads refer to a donor as “The Greatest Person Never Known.”

“We really wanted to speak to those people; that is probably 80 percent or more of the population who really are positively inclined toward joining the organ donor registry and say to them, ‘You have the power to make life begin again,’ but only if you take action now,” said Todd Butler, Ad Council of Rochester President and CEO.

That point has helped Carol Johnson heal after her 17-year-old son Kenneth died from meningitis. His kidneys and liver helped three people on the transplant list.

READ MORE–SEE THE VIDEO

Widespread Media Coverage Follows Launch of “Pass Life On” Ad Campaign

January 22nd, 2015 by Finger Lakes Donor Recovery Network

The Greatest Person Never Known advertising campaign

 

The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, have launched a new advertising campaign, “Pass Life On,” to decrease the number of individuals who die or whose health deteriorates because they are waiting for an organ transplant.

Rochester advertising agency Brand Cool lent their creative services to bring the initiative to fruition.

And the roll-out of this innovative and potentially life-saving advertising campaign has peaked the curiosity of Rochester-based media. Here is a quick “tour” of the latest media coverage:

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DEMOCRAT AND CHRONICLE: Message of Organ Donation Shifts from Death to Life

A new campaign to encourage organ donation is shifting the message from death to life.

“We want you to live your life to the fullest,” said Rob Kochik, executive director of the Finger Lakes Donor Recovery Network, “and then pass life on.” READ MORE

Read the rest of this entry »

VIDEO: New Finger Lakes Advertising Campaign – “Pass Life On”

January 21st, 2015 by Finger Lakes Donor Recovery Network

 

The Greatest Person Never Known

 

January 21, 2015 – When someone in need receives an organ, not only is their wait over. Their new life can begin. Organ donors can save up to eight people—and impact countless more.

“Pass Life On” is a new advertising campaign to promote organ donation registration in the Finger Lakes region of New York. The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, have launched the new campaign, while Rochester advertising agency Brand Cool lent their creative services.

The campaign features beautiful scenes and actions that coincide with a heartfelt address about “The Greatest Person Never Known,” which is what an organ donor is to someone waiting for a transplant.

#PassLifeOn: A New Advertising Campaign Promotes Organ Donor Registration

January 20th, 2015 by Finger Lakes Donor Recovery Network

Organ donation advertising campaign

 

The call to action at a news conference at the Ad Council of Rochester this morning was “live life to the fullest, sign up on New York State’s organ donor registry,” and then “proudly use the hashtag #PassLifeOn to tell everyone you know about it and ask them to the do same!”

The goal of getting more people to enroll in the New York State Donate Life is to reduce the waiting time of people on the organ transplant list.

The drive to save more lives, aimed at residents 18 years of age and older in the Rochester region, is a collaborative effort between the Ad Council of Rochester and Finger Lakes Donor Recovery Network, alongside many other community organizations including the University of Rochester Medical Center, Rochester Regional Health System, Rochester Eye and Tissue Bank, National Kidney Foundation, Excellus BCBS and the Transplant Awareness Organization of Greater Rochester.

Rochester advertising agency Brand Cool donated time to develop the campaign. It features beautiful scenes and actions that coincide with a heartfelt address about “The Greatest Person Never Known,” which is what an organ donor is to someone waiting for a transplant.

Together with print advertising, a feature of the advertising push is a TV commercial, expected to start in February.

Read the rest of this entry »

INFOGRAPHIC: The Organ Donation Dilemma in New York State — Excellus BlueCross BlueShield Report

January 19th, 2015 by Finger Lakes Donor Recovery Network

 

New York State adults are not as likely to register themselves as organ and tissue donors compared with other adults nationwide. But the need for life-saving organs in New York State is among the highest in the country.

This data, revealed in a report released by Excellus BlueCross BlueShield, is dramatically summarized in an infographic.

DOWNLOAD THE INFOGRAPHIC – ORGAN DONATION DILEMMA - Excellus BlueCross BlueShield [PDF]

 


 

Organ-Donation-Infographic-EX-v3-(1)

 

  • Pass Life On!

    Join the New York State organ donor registry.

    REGISTER NOW

  • Facts About Organ Donation

    • If you are sick or injured and admitted to a hospital, the FIRST PRIORITY for emergency physicians and nurses is to SAVE YOUR LIFE, regardless of whether or not you have registered to be an organ donor.
    • Everyone waiting for a transplant is treated fairly and with respect. Objective medical criteria determine how donated organs are allocated to patients on the transplant waiting list.
    • All major religions approve of organ donation.
    • Check out "10 Facts About Organ Donation"
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