Changing Lives Through Organ Donation
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Assemblyman William Barclay Urges Higher Organ Donor Registration Rate

March 2nd, 2015 by Finger Lakes Donor Recovery Network

 

Assemblyman Will Barclay

Assemblyman William Barclay (R,C,I—Pulaski) [Photo: Assemblyman Barclay’s website]

In an article that appears today on the Oswego County Today website, Assemblyman William Barclay (District 120) calls upon New Yorkers to add their names to the New York State Donate Life Registry — a key step in saving lives through organ, eye and tissue donation.

Assemblyman Barclay, who points out he supported Lauren’s Law to increase the number of donors, writes that “Being registered allows health care officials to better assist those who are on the waiting list for an organ.”

The assemblyman explains: “Candidates for organ donation are, unfortunately, most often on life support or brain dead and doctors have concluded death is imminent before the patient is considered for organ donation. It is at this time the family is consulted.  Being registered can help the families during a critical time so the family does not have to make that choice when they are in a state of shock.”

He adds: “There are four federally designated procurement centers in the state. For our area, the Finger Lakes Donor Recovery Network works with area hospitals to match donors with those who are awaiting an organ. By far, the greatest need is kidneys.”

READ THE FULL STORY: New York’s Organ Donation Rate Still Low,” by Assemblyman Will Barclay on oswegocountytoday.com.

LISTEN! FLDRN’s Rob Kochik and Organ Donor Mother, Carol Johnson, Talk to WRVO

February 24th, 2015 by Finger Lakes Donor Recovery Network

FLDRN's executive director

Finger Lakes Donor Recovery Network Executive Director Rob Kochik

 

WRVO Public Media reports that New York State is among the bottom in the nation for residents signed up to be organ donors.

Only about a quarter of New Yorkers have consented to being organ donors, according to the Finger Lakes Donor Recovery Network.

That ranks the state 49th in the country. But it has the third highest need for organs.

The low statistic has prompted a new advocacy campaign, hoping to improve those numbers, called Pass Life On.

Audio - ListenFLDRN Executive Director, Rob Kochik, and Carol Johnson, mother of Kenneth, an organ donor, talk to WRVO Public Media.

 

 

Following Syracuse News Conference, More Media Exposure for “Pass Life On” Campaign

February 17th, 2015 by Finger Lakes Donor Recovery Network

“Pass Life On,” the new public service campaign to promote organ donation in the Finger Lakes Donor Recovery Network’s service area, continues to receive a positive reaction from local media.

Following a news conference at Upstate University Hospital, media outlets in the Syracuse region shared with their audiences the critical need for organ donors.

The current Pass Life On video and print campaign is “The Greatest Person Never Known.” It celebrates the lives of people who were organ, eye and tissue donors. At the same time, it promotes the belief that life must be lived to the full — a philosophy that applies to everyone and that is even more strongly felt by organ transplant recipients.

The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, launched the campaign to save lives. Marketing agency Brand Cool was responsible for creating “The Greatest Person Never Known” theme.


 

Syracuse (WSYR-TV): An Organ Donor Could Save 8 Lives, #passlifeon Campaign Shares Stories

Pass Life On organ donation campaign

Karen Kline’s 12-year-old daughter, Kelly developed heart failure in her sleep. She recalls doctors doing what they could, but Kelly was on life support and her body began to shut down. It wasn’t until that moment she and her husband had considered organ donation.

“My husband and I had never talked about it because you never think about your child dying before you,” said Kline. After much discussion with her husband and children they decided Kelly would be an organ donor. “Kelly ended up helping three adults in New York State,” said Kline.

That was 16 years ago. Now Karen Kline is an advocate for organ donation. …A new ad campaign hopes to get more people to elect to be organ donors. The ads refer to a donor as “The Greatest Person Never Known.”

READ MORE–SEE THE VIDEO

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Time Warner Cable News, Central New York: New Ad Campaign Hopes to Get More Organ Donors

Pass Life On organ donation campaign

A new ad campaign hopes to get more people to elect to be organ donors. The ads refer to a donor as “The Greatest Person Never Known.”

“We really wanted to speak to those people; that is probably 80 percent or more of the population who really are positively inclined toward joining the organ donor registry and say to them, ‘You have the power to make life begin again,’ but only if you take action now,” said Todd Butler, Ad Council of Rochester President and CEO.

That point has helped Carol Johnson heal after her 17-year-old son Kenneth died from meningitis. His kidneys and liver helped three people on the transplant list.

READ MORE–SEE THE VIDEO

Widespread Media Coverage Follows Launch of “Pass Life On” Ad Campaign

January 22nd, 2015 by Finger Lakes Donor Recovery Network

The Greatest Person Never Known advertising campaign

 

The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, have launched a new advertising campaign, “Pass Life On,” to decrease the number of individuals who die or whose health deteriorates because they are waiting for an organ transplant.

Rochester advertising agency Brand Cool lent their creative services to bring the initiative to fruition.

And the roll-out of this innovative and potentially life-saving advertising campaign has peaked the curiosity of Rochester-based media. Here is a quick “tour” of the latest media coverage:

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DEMOCRAT AND CHRONICLE: Message of Organ Donation Shifts from Death to Life

A new campaign to encourage organ donation is shifting the message from death to life.

“We want you to live your life to the fullest,” said Rob Kochik, executive director of the Finger Lakes Donor Recovery Network, “and then pass life on.” READ MORE

Read the rest of this entry »

VIDEO: New Finger Lakes Advertising Campaign – “Pass Life On”

January 21st, 2015 by Finger Lakes Donor Recovery Network

 

The Greatest Person Never Known

 

January 21, 2015 – When someone in need receives an organ, not only is their wait over. Their new life can begin. Organ donors can save up to eight people—and impact countless more.

“Pass Life On” is a new advertising campaign to promote organ donation registration in the Finger Lakes region of New York. The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, have launched the new campaign, while Rochester advertising agency Brand Cool lent their creative services.

The campaign features beautiful scenes and actions that coincide with a heartfelt address about “The Greatest Person Never Known,” which is what an organ donor is to someone waiting for a transplant.

  • Pass Life On!

    Join the New York State organ donor registry.

    REGISTER NOW

  • Facts About Organ Donation

    • If you are sick or injured and admitted to a hospital, the FIRST PRIORITY for emergency physicians and nurses is to SAVE YOUR LIFE, regardless of whether or not you have registered to be an organ donor.
    • Everyone waiting for a transplant is treated fairly and with respect. Objective medical criteria determine how donated organs are allocated to patients on the transplant waiting list.
    • All major religions approve of organ donation.
    • Check out "10 Facts About Organ Donation"
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