Finger Lakes Donor Recovery Network > News & Views
News & Views
February 17th, 2015 by Finger Lakes Donor Recovery Network
“Pass Life On,” the new public service campaign to promote organ donation in the Finger Lakes Donor Recovery Network’s service area, continues to receive a positive reaction from local media.
Following a news conference at Upstate University Hospital, media outlets in the Syracuse region shared with their audiences the critical need for organ donors.
The current Pass Life On video and print campaign is “The Greatest Person Never Known.” It celebrates the lives of people who were organ, eye and tissue donors. At the same time, it promotes the belief that life must be lived to the full — a philosophy that applies to everyone and that is even more strongly felt by organ transplant recipients.
The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, launched the campaign to save lives. Marketing agency Brand Cool was responsible for creating “The Greatest Person Never Known” theme.
Syracuse (WSYR-TV): An Organ Donor Could Save 8 Lives, #passlifeon Campaign Shares Stories
Karen Kline’s 12-year-old daughter, Kelly developed heart failure in her sleep. She recalls doctors doing what they could, but Kelly was on life support and her body began to shut down. It wasn’t until that moment she and her husband had considered organ donation.
“My husband and I had never talked about it because you never think about your child dying before you,” said Kline. After much discussion with her husband and children they decided Kelly would be an organ donor. “Kelly ended up helping three adults in New York State,” said Kline.
That was 16 years ago. Now Karen Kline is an advocate for organ donation. …A new ad campaign hopes to get more people to elect to be organ donors. The ads refer to a donor as “The Greatest Person Never Known.”
Time Warner Cable News, Central New York: New Ad Campaign Hopes to Get More Organ Donors
A new ad campaign hopes to get more people to elect to be organ donors. The ads refer to a donor as “The Greatest Person Never Known.”
“We really wanted to speak to those people; that is probably 80 percent or more of the population who really are positively inclined toward joining the organ donor registry and say to them, ‘You have the power to make life begin again,’ but only if you take action now,” said Todd Butler, Ad Council of Rochester President and CEO.
That point has helped Carol Johnson heal after her 17-year-old son Kenneth died from meningitis. His kidneys and liver helped three people on the transplant list.
January 21st, 2015 by Finger Lakes Donor Recovery Network
The Greatest Person Never Known
January 21, 2015 – When someone in need receives an organ, not only is their wait over. Their new life can begin. Organ donors can save up to eight people—and impact countless more.
“Pass Life On” is a new advertising campaign to promote organ donation registration in the Finger Lakes region of New York. The Ad Council of Rochester and Finger Lakes Donor Recovery Network, along with local health groups, have launched the new campaign, while Rochester advertising agency Brand Cool lent their creative services.
The campaign features beautiful scenes and actions that coincide with a heartfelt address about “The Greatest Person Never Known,” which is what an organ donor is to someone waiting for a transplant.
January 19th, 2015 by Finger Lakes Donor Recovery Network
New York State adults are not as likely to register themselves as organ and tissue donors compared with other adults nationwide. But the need for life-saving organs in New York State is among the highest in the country.
This data, revealed in a report released by Excellus BlueCross BlueShield, is dramatically summarized in an infographic.